Trail Blazers Press Release

Trail Blazers Team-Up With Premier Patnerships To Pursue The Sale Of Rose Garden Naming Rights

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    Sales advisory firm specializes in naming rights partnerships
    PORTLAND, Ore. (January 14, 2013) – The Portland Trail Blazers are expanding their search for a Rose Garden naming rights partner by joining forces with sports sales and advisory firm, Premier Partnerships.
    Premier specializes in the development and execution of customized commercial sales strategies for top tier facilities, and are an industry leader in highly specialized naming rights sales. Their naming rights client portfolio has included properties from all of the major sports leagues, including some of the most visible sports facilities in the country. They have also been recognized as Sports Business Journal’s Best in Property Consulting, Sales and Client Services.

    “Finding a naming rights partner for the Rose Garden is one of our priorities entering the new calendar year. It’s a critical partnership for us that will have a long-term impact on our franchise,” said Trail Blazers President and CEO Chris McGowan. “Working with Premier will bolster our search process and extend our reach. We’re confident that we will find a partner that the city of Portland and the Trail Blazers brand can proudly associate with.”
    Premier’s naming rights successes for sports venues include the Oakland A’s and Raiders’ Coliseum, the Philadelphia Union’s PPL Park, San Diego State University’s Viejas Arena and (former) Pizza Hut Park in Dallas, TX. Premier also secured the naming rights of Dolby Theatre (home of the Academy Awards) and TCL Chinese Theatre (formerly Grauman’s Chinese Theatre).
    “We’re honored to join forces with the Portland Trail Blazers in their naming rights search,” said Premier Partnerships CEO Randy Bernstein. “We will leave no stone unturned, both domestically and internationally, to find the best naming rights partner for the Rose Garden and the city of Portland.”
    Premier Partnerships is a nationally recognized sports sales and advisory firm specializing in the development and execution of customized commercial sales strategies for top tier facilities, sports and entertainment destinations, league and team properties, and municipal projects. Premier was founded in 2003 to provide experienced, focused, passionate and results-driven commercial sales solutions.
    Headquartered in Los Angeles with representation in Washington DC and New York, Premier has been honored as Sports Business Journal’s Best in Property Consulting, Sales and Client Services. Premier executives have created thousands of mutually beneficial business partnerships, including successful naming rights agreements at TCL Chinese Theatre, Dolby Theatre, Coliseum, PPL Park, Viejas Arena and (former) Pizza Hut Park. Additional information is available at
    The Rose Garden is the primary indoor sports arena in Portland, Oregon and home of the NBA’s Portland Trail Blazers. Owned by Vulcan Inc., a Paul Allen company, and operated by AEG Facilities, the Rose Garden also hosts concerts, rodeos, circuses, conventions, ice shows, dramatic productions and several WHL Portland Winterhawks games. Located adjacent to the Memorial Coliseum in northeast Portland’s Rose Quarter, the 20,000-seat, $267 million multi-purpose venue opened in the fall of 1995. In 2010, the Rose Garden became the first existing professional sports venue in the world to receive LEED Gold Certification. Ovations Food Services is the official food and beverage concessionaire for the Rose Garden.

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