Why TicketNet Works
TicketNet works because of its unique ability to combine trust with incentive.
Because the promotion is received from a trusted friend or associate it’s viewed more seriously. It’s not just another junk email or Facebook message. It gets read and not discarded.
It also works because of the viral component. Unlike a typical mass email blast, TicketNet is fueled by friends sending to friends. Because you are giving away something of real value (event tickets) as well as a grand prize offering, it provides the incentive to spark viral growth.
Entrants are able to monitor the growth of their networks online. By being able to see where they stand in the rankings they are encouraged to work harder to grow their network and fuel the promotion.