May 17

Adidas Releases Limited-Edition Damian Lillard 'Real Deal'

By caseyholdahl Posted in: damianlillard

Damian Lillard wore no fewer than seven different models of adidas basketball shoes in-game this season. And that doesn't even count the various colorways of the Rose 3, Rose 3.5, Rose 773, Top 10, Crazy 8, CrazyFast and CrazyQuick he wore this season.

So it's fitting that adidas, to celebrate his 2012-13 Rookie of the Year season, has released a limited-edition "player exclusive" of yet another shoe, the adidas Real Deal. The shoe incorporates various elements that pay homage to Lillard's past and present.

The "510" (Oakland's area code) and the "Certified FlyGuyz" hand signal on the upper along with the "TOWNBIZ" on the tongue are all references to Lillard's hometown of Oakland. The black on the shoe is also a nod to Oakland High School.

The purpleish blue, utilized primary on the sole, toe cap, laces and in the "cement" pattern on the outsole, is a nod to Lillard's alma mater, Weber State.

Of course, the black signifies the Portland Trail Blazers.

And the heel patch is adorned with "the letter 0" which Lillard has said represent Oakland (his hometown), Ogden (the location of Weber State) and Oregon (home of the Trail Blazers). The adidas three stripes logo finishes out the customization.


Adidas has only made 510 pairs of Lillard's Real Deals (you can see the number on the inside of the tongue in the above photo), so if you want to make sure you get a pair, you'll probably want to pre-order over at Just do me a favor and wait a few minutes until I get in my order in.

And, According to Damian's Facebook page, you can try to grab a pair at Compound here in Portland or Shoe Palace in Oakland, Calif. The official launch will be at Compound on May 23 between 6:00pm and 7:00pm.

UPDATE: More detailed information about the shoe from the folks at adidas ...
The iconic adidas Real Deal shoe from the late 1990s is back in a limited edition version to designed to commemorate Damian’s award and historic debut season.
The shoe’s sockliners feature Damian’s Twitter handle, an Oakland satellite print and “9800s” to represent his neighborhood blocks. The colors of the shoe pay homage to his career; red for high school, purple for college and black for the Portland Trail Blazers. The animal print on the upper and sockliner represent the Wildcat mascot he had in both high school and college. The shoe features “Townbiz” on the upper as another nod to Oakland and clasped hands to represent the “Fly Guyz” – Damian’s name for his close circle of friends.
Only 510 pairs of this limited edition will available on May 23 for $120 at Compound (Portland, Ore), Shoe Palace (Oakland, Calif.) and Fans can pre-order a pair today at or join Damian at Compound on May 23 between 6:00pm and 7:00pm for the official launch and a chance to meet the Rookie of the Year and get an autograph.


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